.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, once adapted to getting billions in venture capital each year, have actually reared nearly $360 thousand so far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That downturn is due to market saturation, improved governing tensions, as well as economic uncertainties.ADWEEK spoke to 5 VCs that continue to invest in adtech companies, even with these difficulties, concerning what they are actually seeking as well as what they stay away from. Maybe unsurprisingly, these real estate investors are actually targeting opportunities in privacy-focused innovations and industry-specific locations including hooked up television.